HOUSING.COM Redefines Real Estate Visualization
with Next-Gen 3D, AR, and VR Innovations, Elevating Consumer Experience
First to
innovate and still building on its legacy of transforming real estate
visualization since company’s inception
22nd January 2025:India’s No. 1 real estate app, Housing.com,
introduced 3D, augmented reality (AR), and virtual reality (VR) tools a decade
ago, revolutionizing the home-buying experience. Building on this foundation,
the platform has now launched a next-generation suite of these technologies,
providing home seekers with an even more immersive and automated property
exploration experience. This development reinforces Housing.com’s leadership in
the proptech space and its commitment to innovation in real estate.
Adding
to the immersive experience are two major AR and VR innovations: DigiAR and Digitour. DigiAR, an augmented reality solution, enables
buyers to view full 3D prototypes of property designs as envisioned by
developers. Accessible through WebAR, DigiAR allows users to visualize digital
property replicas over real land plots, bringing a highly interactive and
lifelike dimension to the search experience. Complementing this, Digitour in VR provides a fully
immersive virtual “walk-through” of properties using pose tracking and near-eye
3D displays, allowing buyers to evaluate properties in detail without needing
to be physically present. This VR solution is particularly advantageous for
remote buyers who want to explore a property in depth before making any
decisions.
Expanding on the innovative
capabilities of Housing.com's nextgen 3D product suite, the new tools set a
benchmark in immersive real estate experiences. The suite features DigiPlot, offering a comprehensive 3D
view of land plots, distinguishing sold and available spaces while showcasing
proximity to key landmarks. Digislate empowers
agents with real-time project insights, fostering trust by presenting
up-to-date visuals and details during client meetings.
Digiport and Droneview take visualisation to the next level
with interactive masterplan tours and aerial perspectives, providing a complete
sense of layout and connectivity. Rounding out the suite, Floorplan 3D, powered by AI and
ChatGPT, transforms 2D blueprints into detailed, interactive 3D models,
letting buyers experience their future homes in detail. This suite ensures
users make confident, well-informed property decisions with ease.
These
next generation technologies aim to deliver a superlative consumer
experience with an interactive and engaging journey that not only
enhances understanding of individual properties but also brings the surrounding
localities to life. This suite of innovations is designed to enable
informed decision-making, reduce time and costs, and ultimately provide a
richer, more accessible experience.
Through
advanced algorithms, these tools cut down manual intervention,
significantly lowering costs by over 70% and speeding up the turnaround time
for floor plan creation. Buyers can now intuitively grasp spatial layouts and
design elements, enhancing their comprehension of the property—all from their
digital devices.
“These
visualization initiatives are about creating meaningful experiences and adding
value for our users,” shared
Sangeet Aggarwal, Head of Product at HOUSING.COM, “By providing immersive,
interactive tools, we’re allowing consumers to experience properties in a way
that feels almost tangible, bridging the gap between virtual exploration and
real-life decision-making. At HOUSING.COM, we are committed to harnessing
machine learning (ML) and artificial intelligence (AI) to enhance both our
operations and the user experience. By constantly exploring innovative
implementations of these technologies, we are not only improving efficiency but
also gaining a competitive advantage in the market.”
Through
these latest advancements, HOUSING.COM reiterates its dedication to
pioneering proptech solutions that simplify the home-buying journey and offer
memorable, immersive experiences.