With more than a million or 10 lakh Twitter followers, the Reserve Bank of India (RBI) has become the world’s first central bank that has got such a place in social media. The RBI Governor, Shaktikanta Das, congratulated his central bank colleagues following the development.
In a Twitter post Das said, “The RBI Twitter account reaches one million followers on November 22, 2020”. Das further congratulated his all colleagues in RBI.
The RBI’s Twitter handle is followed by more than 10,00,000 people around the globe, making it one of the most popular central banks in the world. It may be noted that RBI now has more Twitter followers than the US Federal Reserve and the European Central Bank. This achievement is commendable, considering that the 85-year-old central bank was a latecomer on Twitter. Its account was created in January 2012, much later than the Twitter handles of US Federal Reserve and the European Central Bank (ECB). The second-most followed central bank on Twitter is the Banco de Mexico or the central bank of Mexico. It has 7.74 lakh followers, followed by the Bank of Indonesia with 7.57 lakh followers. The US Federal Reserve, the world’s most prominent central bank, has only 6.77 lakh followers. Meanwhile, the second-most powerful monetary authority in the world, ECB, has 5.91 lakh followers on Twitter. The ECB is followed by the Central Bank of Brazil with 3.82 lakh follows and then comes the Bank of England with 3.17 lakh followers.
The RBI’s Twitter popularity has surged since March 2019 when it had just about 3.42 lakh followers. By March 2020, its follower counts jumped to 7,50,000 and followers further increased by 1.5 lakh since March 25, 2020.