India’s youngest and fastest growing tractor brand, Sonalika Tractors which holds leadership position in 4 countries, records phenomenal overall Market share of 14.7% & volume growth of 20.7% with 7320 sales in December’19. The company in export markets recorded robust growth of 132.5% with 2358 tractor sales and 32% market share in Dec’19.
Commenting on the Dec’19 performance, Mr. Raman Mittal, Executive Director, Sonalika Group, said, “The overall market share of 14.7% along with volume growth of 20.7% is an indication of the improving consumer sentiments and our strong foundation of market activations, strengthening channel presence & new product launches. Together with our channel partners and employees we shall continue to achieve new milestones of market share in the times ahead.”
Speaking on the year ahead, he added, “With the onset of new year, we foresee a positive consumer demand and industry to rebound on the back of rising alternate usage of tractors, ease of finance availability coupled with government’s rural thrust. We at Sonalika, will continue to remain focused on our vision of Leading Agri Evolution and outperform industry growth.”