The rising cases of Coronavirus have now drawn the global attention. With it the WHO is now producing Mr Bean’s Essential COVID-19 Checklist is a reminder to people about the importance of washing hands, physical distancing and demonstrating kindness to their neighbors. The PSA features a cartoon sketch of Mr Bean comically tackling a pesky roller blind to finally reveal a number of essential tips to protect people against COVID-19.
“COVID-19 affects every walk of human life, and we need to use all tools and avenues at our disposal to share life-saving information with all people around the world. I am grateful for the support of the team behind Mr Bean for lending your voice and talents to spread vital advice on physical distancing, hygiene and knowing the symptoms”, said Dr Tedros Adhanom Ghebreyesus, Director-General of the World Health Organization. The PSA is voiced by Mr Bean star, Rowan Atkinson, who created the Mr Bean character to be "a child in a grown man's body" when he was at Oxford University along with filmmaker and Sustainable Development Goal advocate Richard Curtis. Mr Bean, which was originally broadcast in the 1990s before transforming into an animated series, has since expanded on a global scale with 96 million Facebook followers globally and major fanbases across India, Brazil and Indonesia. Mr Bean also celebrates his 30th anniversary in 2020.
The PSA was coordinated by Project Everyone, a not-for-profit agency devised by Richard Curtis working to put the power of communications behind the UN’s Sustainable Development Goals.
“We are delighted to work with the WHO on this Mr Bean sketch and to support health messaging around COVID-19. In 2015 193 world leaders committed to 17 Global Goals to end poverty, inequality and climate change by 2030. Good Health and Well being is Goal 3 and central to achieving all of the Global Goals.